Is this the right choice of primary customer?

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Create a 5 minute video presentation (with voice over) to describe the business model of a company of your choice. Please select a company with a platform strategy. Who is the primary customer? Is this the right choice of primary customer? If not, who should the primary customer be? Business model innovation is the art of enhancing advantage and value creation by making simultaneous—and mutually supportive—changes both to an organization’s value proposition to customers and to its underlying operating model. The powerpoint slides can be 7-8 slides. The company I chose is IKEA. I have attached resources. The speech can be in written form & the powerpoint slides can be 7-8 slides.
Resources:
https://www.strategyzer.com/business-model-examples/ikea-business-model
https://iide.co/case-studies/business-model-of-ikea/

IKEA Business Model Case: How IKEA Makes Money

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